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AOL's New Micro-Communities
Although AOL has many new properties launching - there are two that are interesting and very web 2.0ish that are currently under the radar:
A simple slide show / widget creator using your AIM public photos, etc!
A collaborative story-telling system. Think MadLibs + Choose your own adventure!
Thinking about AOL's traffic flow - I begin to wonder if through development of a series of niche micro-communities we might increase user engagement from our giant destinations. In the past it seemed AOL primarily focused on the big content areas. With the ability now to rapidly develop destinations - in theory we could launch a web of micro-communities focused on individual niches within AOL, and help distribute traffic from the portal down to sticker destinations..
Nice work guys!
Now I wonder who at AOL could give me a list of unused domain names!
Reader Comments
(Page 1)2. The internet is already a series of micro communities - it's really up to the larger websites to engage all of these smaller areas and create a collective database. The AOL homepage portal works for now, but it's hard to navigate at times, sometimes overwhelming. The question is, how will you direct traffic to these micro destinations without creating clutter and provide relevant content for the end user?
3. I agree that there are tons of smaller communities out there in the web world. But what alot of people don't realize is that its these communities that will be the biggest hits in the years to come. Right now you have huge behemoths of company's "DIGG,Myspace,etc" but what is there market value if you can only look at them and say there user base is between 16-85 years old and they appear to like the internet. The true value is in microcosms. A website or sites that cater to a very specific nitch . Imagine a Myspace or a DIGG for just one city . The community jumps on board even faster because this is their website and there city they are supporting. Have the users from these sites pull information from the big sites to the smaller ones for people who don't like or don't know how to use the myspaces or DIGGs of the internet.We are at a point where there are the informed internet users and the uninformed. The informed go through the internet like a germ you picked up in Mexico gathering information and spreading it to there friends and family. Then there is the uninformed who have computers and access to the internet. They hear about all of this stuff but don't know how to use it. This is where the microcosms come into play. Take a city and make it the world.
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1. Oh! but Is it the think that you know earlier??
Posted at 8:40AM on Mar 26th 2007 by Marika